Through the previous links of cross-border e-commerce SNS, I believe that a basic content system, a preliminary social relationship network, the following and content collection of several Internet celebrities have been established, and we have also had a considerable understanding of product-related topics in the community. On this basis, we begin to have social interaction…
The purchase process is the most familiar promotion field for e-commerce sellers. On e-commerce sales platforms such as AliExpress, a large number of promotional tools provided by the platform can be used, such as coupons, store-wide discounts, red envelopes, and instant discounts. However, such in-site marketing tools often require the audience to have a certain…
In fact, in SNS marketing, content can be said to be the focus of all work and the main line throughout the entire SNS marketing work. Content creation is divided into three categories: original, reprinted and interactive, and original is divided into true original and pseudo original. Content can be spread among the crowd through…
As a cross-border e-commerce seller, you usually consciously manage and utilize SNS marketing in the target market. If you break down the entire cross-border e-commerce SNS marketing process, one of the links is to shape the account personality. Position yourself. Only by positioning yourself as an individual character and performance that can be integrated with…
From the perspective of the e-commerce traffic diversion team, it is often easy to distinguish between free and paid channels. As far as SNS operations are concerned, all kinds of social interactions based on SNS itself ultimately lead to long-term, stable, and highly sticky fan following and commercial conversion. As these works become more and…
People use social networking to obtain information needed to meet their needs in life, work and self-realization. A crucial concept here is the needs hidden behind social networking; another concept is the information people obtain through social networking, and the purpose of this information is to meet needs. In short, it is to obtain information…
On Facebook, in addition to publishing and sharing posts, you can also create and participate in events. Events are a function that allows friends to interact with each other. For example, if we want to hold a weekend beach cycling event, we can create an event on Facebook and fill in the theme, time and…
After the Facebook event is created, we can continue to edit the event or directly start inviting friends to join. In the main page of the event, click the “Invite” button in the column of the event you just created to open the “Invite” dialog box. Check the friends we want to invite, and then…
Since influencers have a large number of followers, what should cross-border e-commerce companies do if they want to directly use influencers’ resources? Interacting with influencers The first step in interacting with influencers is to let influencers forward our content, and then @ each other, that is, mention each other; finally, find the point that can…
To play with Facebook, in addition to watching the status and posts posted by friends, we must also post some posts ourselves, so that we can have more interactions with friends. Facebook provides a variety of posting functions. In addition to text and pictures, you can also post videos and even web links. After logging…