People use social networking to obtain information needed to meet their needs in life, work and self-realization. A crucial concept here is the needs hidden behind social networking; another concept is the information people obtain through social networking, and the purpose of this information is to meet needs.
In short, it is to obtain information and meet needs. This is the purpose hidden behind people’s social activities. There is also the same purpose behind online social networking. People use online social networking to obtain information more efficiently, obtain knowledge, exchange opinions, exchange emotions, obtain material intelligence, and obtain information needed for self-realization.
Cross-border e-commerce is the sale of goods or services across borders. The purpose of our sales of goods or services is to meet the needs of buyers to achieve their lives.
In this sense, the ultimate goal of cross-border e-commerce and social network marketing is to meet the needs of marketing targets. The combination of the two usually uses marketing as an information bridge before purchasing behavior, and the information transmitted by marketing promotes the purchase behavior.
Therefore, SNS marketing is often used as a way of primary and secondary drainage for cross-border e-commerce. Through the information transmitted by SNS, the target audience of marketing is guided to the e-commerce business and ultimately achieves purchasing behavior.
As a cross-border e-commerce seller, you usually consciously manage and use SNS marketing in the target market. Here, we first sort out the outline of SNS marketing for cross-border e-commerce sellers. If you break down the entire cross-border e-commerce SNS marketing process, let’s first understand the planning and design link:
In this link, first make a simple positioning based on the basic principles of marketing, and make a basic portrait of the audience of SNS marketing work.
We can search on Facebook or Twitter platforms through content keywords, big accounts (i.e. accounts with more followers) and topics, and then observe for several days to integrate into and understand the circle of this topic. Just like when you are new to a city, it is best to go to public places such as squares, restaurants, teahouses, etc. to understand the local people’s personality, habits, etc., and understand the most basic spiritual outlook of the community.