The purchase process is the most familiar promotion field for e-commerce sellers. On e-commerce sales platforms such as AliExpress, a large number of promotional tools provided by the platform can be used, such as coupons, store-wide discounts, red envelopes, and instant discounts. However, such in-site marketing tools often require the audience to have a certain degree of recognition of our account personality and product service brand before they can be effective. Directly launching preferential promotions in the early stages of operation often has a counterproductive effect.
At the same time, we should also pay special attention to a tool specifically used to connect e-commerce sales platforms with SNS platforms, AliExpress affiliate marketing, that is, the Afliate Marketing tool. This tool will provide a unique identifier string for the recommender of the product. The product link with this identifier string is the recommender’s exclusive affiliate marketing link. When consumers click on the link to enter the store product page and place an order, a certain percentage of the order amount will be given to the recommender as a commission.
This mechanism is extremely effective on SNS platforms. We can use it extensively, mobilize Internet celebrities, and cooperate in the form of affiliate marketing. This kind of referral naturally offsets the annoying personality of “Wang Po selling melons and boasting about herself”, because recommending other people’s things and services, if the content matches well, this behavior is often regarded as generous, tolerant and considerate.
Post-sales social interaction
After the transaction, we need to provide after-sales care to customers, and SNS becomes one of the communication channels. If we use CRM and SNS publishing tools such as Buffer, we can realize automated after-sales SNS feedback, such as private messages. After after-sales care, more important is word-of-mouth maintenance, that is, winning customers to return to buy again, and customers’ referrals. At this time, a common means is to encourage buyers to show, that is, after the buyer buys the product, we use incentives to let the buyer publish the scene and feelings of using the product in the form of creative content.
In the buyer show, the buyer show in the form of a trial report after a free trial is often used. The best place to publish this part of the content is the SNS platform. If you encounter a creative buyer, you can provide him with unique additional discounts or even give him free products in exchange for creative buyer shows, which are all cost-effective practices.