In fact, in SNS marketing, content can be said to be the focus of all work and the main line throughout the entire SNS marketing work.
Content creation is divided into three categories: original, reprinted and interactive, and original is divided into true original and pseudo original.
Content can be spread among the crowd through the built-in social functions of the SNS platform, such as @, request for reprint, #topic, etc. It can also be spread with the help of search engines, because the content of the SNS platform can be searched in the search engine, and the search weight of SNS social content is not low, especially the social content of hot topics at the time, which ranks high in the search engine.
The dissemination of content can also be achieved by creating a method called “events”, through content with strong interactive guidance, attracting acquaintances or strangers to participate in the interaction, and triggering new interactions between people in the interaction, forming a chain of communication.
There is a strong connection between the creation and dissemination of content, and high-quality content can be disseminated more quickly. So how to continuously create high-quality content?
Based on cross-border e-commerce SNS marketing, the content must be centered around the category of the product. In the creation of the main content, two methods are generally used.
The first is the innovation matrix method. That is, find hot keywords related to the topic, the more the better, and divide them into 2~3 groups. Connect two or more keywords by connecting two by two, and the content creators will fill in the combination of this keyword.
The second is the pseudo-original method. That is, a large number of hot SNS speeches and online hot content on related topics are extracted, the content is disassembled, stored in the material library, and the hot speeches are recombined and filled in.
This pseudo-original method is not a simple plagiarism combination. In fact, when we collect and disassemble hot content, the first thing we capture is the hot topics that people are most concerned about in the online community. Only hot topics will attract attention; with attention, it is possible to continue to guide to the next business purpose and trigger sales. Therefore, the pseudo-original method is actually a way of actively integrating into the community. Only when we have the original materials from here can we gradually grasp the trends of the community and prepare the necessary innovative materials for the innovation matrix method.