In the content creation of cross-border e-commerce SNS marketing, when we collect content, the problem of content storage and management will soon arise. So what methods and tools should be used? From the perspective of content, this is actually a problem of “knowledge management”. First of all, make sure that the tool used is a…
We take Apple iCloud account as an example to explain how to import external contact information for friend search. First, enter the Apple ID and password in the text box, then click the “Search Friends” button to enter the Add Friends page. (Note that the account and password entered here are not Facebook accounts and…
Cross-border e-commerce needs to use CRM to manage customer relationships with influencers, follow up on the progress of interaction with influencers, and record their personal information in order to communicate in a targeted manner. There are many such CRM software in China. The author recommends foreign CRM suites, such as Salesforce, Zoho, and Google. In…
In cross-border e-commerce SNS marketing, after we have a general understanding of the target audience, we also need to divide the audience into several independent groups, usually divided according to two dimensions. The first dimension is the possibility of purchase, that is, the possibility of users making purchases after seeing the content about the product…
How can we balance the relationship between sales and interaction and promote sales smoothly within the scope allowed by the SNS social networking platform? Establish network connections. The balance between sales and interaction is mainly achieved by establishing network connections As the old Chinese saying goes, “Birds of a feather flock together.” I believe that…
In the past 20 years, the Internet and Web technology have brought about a wave of SNS explosion. Now let’s review the development of SNS and the most representative well-known brands. Since 2006, SNS social networking website platforms have gradually moved towards a situation where a few companies dominate. Until today, in terms of SNS…
The phenomenon described by the six degrees of separation is theoretically feasible, but it may not have practical significance in reality. The efficiency of social interaction and communication will be affected by each individual. To put it bluntly, even if you can contact Obama, why do you contact him? Why should he contact you? As…
Bity is the world’s leading link management platform and the default shortening and sharing tool for Twitter. Bitly can help users shorten or even customize URL links, making URL sharing easier; it can also track and count the number of clicks on a URL, the source of the clicks, the location of the clicker, and…
Sign up for a Sprout Social account. Here, users can choose from three types: Deluxe (premium version, $59/month/user), Premium (premium version, $99/month/user) and Team (team version, $500/month/3 users). Each account type will have a 30-day free trial opportunity. After completing the account registration, Sprout Social will default to requiring you to bind your Twitter account,…
Google URLShortener is a URL shortening service tool launched by Google in 2009. In addition to shortening URLs, it also provides some additional services like Bitly, such as OR Code (QR code) of short URLs and traffic analysis of short links. How to use? Go to the Google URL Shortener page (URL: https://goo.gl/), enter the…