Cross-border e-commerce needs to use CRM to manage customer relationships with influencers, follow up on the progress of interaction with influencers, and record their personal information in order to communicate in a targeted manner. There are many such CRM software in China. The author recommends foreign CRM suites, such as Salesforce, Zoho, and Google.
In addition, the SNS platform itself also has certain fan classification and grouping functions, such as tagging fans or directly grouping fans. But it does not provide CRM functions, and requires additional configuration by ourselves. A good CRM management idea can maximize the commercial SNS operation management.
Influencers and personality shaping
In addition to managing the relationship with influencers, in daily work, we can learn from the content, tone, common words and other personality elements published by influencers to enrich the virtual personality of the account. The BLESS five-dimensional structure mentioned above is more used to define the classification and scope of the content we publish.
In addition to the substance of the content, there are also issues of expression, namely the use of tone, grammar, idioms, and expressions. For example, using more short sentences can make you look cute; using a lot of exclamation marks can make your personality appear simple and direct. These can be referenced from the most popular Internet celebrities, and the tone, grammar and other expression elements can be collected using pseudo-original methods, and combined with the content itself.
Since most Internet celebrities are also opinion leaders and fashion leaders in the community, imitating the tone and intonation of Internet celebrities through pseudo-original methods will enable the account’s virtual personality to integrate into the unfamiliar community atmosphere more quickly and win the love and recognition of community members more quickly.