Ignoring brand storytelling will make more e-commerce sites fall victim to this mistake. Brand stories are not for preschoolers. Customers love to hear good stories, so if your website does not tell your brand story, you have lost a great opportunity to interact with your audience. Apple tells a story every time it releases a…
Avoid too many useless adjectives and filler words “This doll is an adorably, sweet, pink plush toy that’ll make a great birthday present for your daughter or granddaughter.” There’s nothing wrong with this original English sentence, except that it has too many meaningless adjectives and filler words. Excessive adjectives and filler words will quickly make…
In a company, we will be exposed to a lot of materials, such as the company’s history, location, technology, strength, honors and product introduction. So how can we filter out key and effective information from so much information? How can we provide information more effectively to reach a deal? Next, let’s first learn how to…
German businessmen pay much attention to work efficiency. Therefore, when negotiating trade with them, it is strictly forbidden to chat about irrelevant matters. Businessmen in northern Germany attach great importance to their titles. When you shake hands with them enthusiastically and call them by their titles again and again, they will be particularly happy. Although…
German buyers have very distinct characteristics: (1) Rigorous, conservative, and meticulous. When doing business with Germans, you must be fully prepared to answer detailed questions about your company and products, and at the same time, you should ensure the quality of the products. (2) Pursuing quality, emphasizing efficiency, and paying attention to details. Germans have…
The Russian people admire tallness and have a mentality of being a great power that looks down on everything. They almost only pursue “tallness” and “bigness”. No matter what it is, as long as it is “tall and big”, it will be fine. When doing business with Russians, you should be prepared to deal with…
Brazilians are outgoing and bold, and are warm and polite to others. In terms of national character, there are two main characteristics of Brazilians in dealing with people: on the one hand, Brazilians like to be straightforward and say what they have to say; on the other hand, Brazilians are mostly lively, humorous, and like…
95% of Australian residents are descendants of immigrants from Britain and other European countries. 98% of residents believe in Christianity, and the rest believe in Judaism, Buddhism and Islam. Australians are serious and straightforward, like to be straightforward, treat people sincerely and enthusiastically, and like to shake hands warmly and call people by their names…
Indian international buyers are good at grasping trade details, such as their buyers can control the right to handle the goods entering the customs after loading. Therefore, when dealing with Indian businessmen, you should understand the other party’s reputation and be particularly cautious when determining the payment method. Indian businessmen are greedy for small gains,…
The full name of the United Kingdom is “The United Kingdom of Great Britain and Northern Ireland”, referred to as the United Kingdom, also referred to as the United Kingdom. The main religions in the United Kingdom are Protestantism and Roman Catholicism. The national characteristics of the United Kingdom are closely related to its cultural…