German buyers have very distinct characteristics:
(1) Rigorous, conservative, and meticulous. When doing business with Germans, you must be fully prepared to answer detailed questions about your company and products, and at the same time, you should ensure the quality of the products.
(2) Pursuing quality, emphasizing efficiency, and paying attention to details. Germans have very high requirements for products, so you must pay attention to providing high-quality products. At the same time, you must be decisive in business communication and not drag your feet. You must pay attention to details throughout the entire delivery process, track the status of the goods at any time, and provide timely feedback to the buyer.
(3) Abiding by contracts and advocating contracts. Germans are known as “people of contracts”. They are very careful about designing any terms of the contract and carefully consider all details. Once a contract is signed, they will strictly abide by it and implement it meticulously according to the terms of the contract. No matter what problems arise, they will not easily break the contract. Therefore, when doing business with Germans, you must also learn to keep your promises. If the seller asks for a change in the delivery date after the buyer has taken the order, it will cause dissatisfaction among German customers, and this may be the last business you have with this German businessman.
(4) German businessmen are cautious and careful in their work, and they follow rules and regulations in everything. When dealing with German businessmen, you should pay attention to the planning of things. Germans cherish their business rights very much in their business activities. Order is regarded as life by Germans. People not only arrange everything in an orderly manner, but also abide by the rules and plans at all times, in all matters, and everywhere. This is also fully reflected in German businessmen. German businessmen always carry one thing with them, that is, a notebook. German businessmen record their thoughts in a notebook. One of their habitual actions is to reach out for a notebook. A common phrase is: “Please wait, let me see the notebook.” Everyone has a notebook, from company managers to ordinary employees and even handymen. German businessmen must make a plan before doing business. Even when the company purchases, they must first make a shopping list. So they may have started making plans a year ago and then compare them. After selecting the commission or cooperation object, they must personally discuss with them in detail until everything is accurate before entering the plan into the computer. Next, you need to learn about the human geography, language, etc. of the country you are visiting, so that you can put it into practice one year later.