German businessmen pay much attention to work efficiency. Therefore, when negotiating trade with them, it is strictly forbidden to chat about irrelevant matters. Businessmen in northern Germany attach great importance to their titles. When you shake hands with them enthusiastically and call them by their titles again and again, they will be particularly happy. Although they are more serious and don’t talk about personal issues, they are very sincere. You can take the initiative to discuss some topics with them, and even compliments are very useful to them. In business communication, they hope that the other party will appear clear and decisive. But they are more rigid, lack a certain degree of flexibility, and their decisions are usually slow.

Germans have great scientific and technological talents and never stop pursuing their ideals. The technical standards of their companies are extremely precise, and they require the highest quality for the products they sell or buy. If you want to do business with Germans, you must make them believe that your company’s products can meet the consistently high standards in all aspects of the transaction regulations.

Compared with other peoples in the world, Germans are serious and serious. When you first meet German businessmen, they often give people the impression of being taciturn, dull and heavy. In public social occasions, Germans appear to be very formal and not good at humor. They are very serious, sit upright, do things carefully, and do everything according to rules and regulations. Germans have a strong sense of “seeking truth from facts”, pay attention to reality, and do not advocate exaggeration. Germans’ houses are simple, neat and generous. Various daily necessities, such as doors, locks, switches, etc. are solid and practical, and would rather be bulky than have nothing but appearance. For a building, a piece of furniture, and a set of equipment, it seems that they pay attention to the long-term plan and the internal quality, just like the Germans pay attention to being down-to-earth in doing things, and never brag.

The characteristics of abiding by laws and regulations are also reflected in German companies and businessmen. In German companies, subordinates obey their superiors, and everything is done according to regulations, lacking flexibility and initiative; employees take obedience as their duty, while leaders use obedience to orders and abiding by laws and regulations as the standard for measuring the quality of employees. German businessmen are proud of abiding by laws and regulations in doing business. They rarely evade taxes, rarely produce counterfeit products, and in business activities, they are also the most contract-abiding and law-abiding. Germans have a well-deserved reputation for efficiency and quality. Their industrial production strictly follows technical standards, and they are very proud of the quality of their products. Therefore, do not easily discuss the pros and cons of German products. Germans are good at bargaining, and often make various efforts to make the other party give in one minute before signing a contract. In business communication, they will also put pressure on you on delivery and price. This is not uncommon, so you’d better be prepared for this, either firmly say “no”, or insist on certain terms and prepare the best concessions.