In a company, we will be exposed to a lot of materials, such as the company’s history, location, technology, strength, honors and product introduction. So how can we filter out key and effective information from so much information? How can we provide information more effectively to reach a deal? Next, let’s first learn how to write an effective company profile.
Let’s first compare the following two sellers’ profiles.
Introduction 1:
Let me introduce our company.
Shaoxing Xintianhai Color Printing Limited Corporation was established in2007. The company covers an area of 800 square meters with a total investment of RMB300,000. The existing staff is more than 100 people.
Upholding the principle of Quality First ,Customers First, our company provides customers with a variety of beautiful and comfortable scarves.
Our products are very popular in both global market and domestic market.
Introduction 2:
We are one of the biggest suppliers of Electronic Shaver on AliExpress. With more than 3 years' experience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1-year warranty for all products. We promise to give you a full refund if the products are not as described.
If you have any questions, please contact us. We are happy to help you.
What are their respective characteristics and advantages?
Introduction 1 uses more formal words. Many college graduates who have just entered the industry often write such sentences and chapters when recommending the company to customers. They lack knowledge of the industry and products, and have high requirements for the style structure and wording. When writing letters, people habitually hope to write the text very well and change various grammatical clauses, but the conventional industry words and business information are far from enough.
Introduction 2 uses more commercial words and can better stimulate the attention and interest of customers. It points out the products operated by the company and mentions a series of information that customers are concerned about, such as price, quality, service, product quality assurance, after-sales, return and exchange. This information is the key to achieving the purpose of sales promotion, is closely related to the interests of buyers, and is also the information that buyers pay attention to and ask about first.
Therefore, in the company profile, industry words and business information should be presented as much as possible, skillfully and appropriately, rather than focusing solely on literary talent.