Avoid too many useless adjectives and filler words
“This doll is an adorably, sweet, pink plush toy that’ll make a great birthday present for your daughter or granddaughter.”
There’s nothing wrong with this original English sentence, except that it has too many meaningless adjectives and filler words.
Excessive adjectives and filler words will quickly make the most pleasing description look superfluous, confusing buyers and causing them to leave the page immediately.
We could change it to: “A pretty-in-pink plush doll that’ll make your five-year old squeal with delight.”
This sentence paints a picture for the seller and accurately conveys the product description.
The trick to writing copy is: use only one adjective before a noun, choose sensory adjectives, and decisively remove meaningless filler words, such as “good”, “leading”, “best-in-class”, “nice”, etc.
Improve the formatting and editing errors
The last point is very critical, even large websites will make this copywriting error.
Pile up long paragraphs, only list product features in the bullet points, poor quality pictures that cannot show the highlights of the product, and put product reputation (reflecting social recognition) at the bottom or ignore it.
The formatting and editing of product descriptions are even more important than writing the descriptions themselves.
You need to polish, improve, and carefully decorate your product descriptions to make it meet the following standards
· Explain the benefits of the product feature after the product feature.
· Brand story and personalized elements are highlighted first.
· Use valuable adjectives, don’t add unnecessary words.
Replace semantically ambiguous words with facts.
· Use spaces between paragraphs of text and make sure to use attractive, high-quality images.