The basic process of cross-border e-commerce enterprises to carry out email marketing is as follows. First, determine the marketing goals and target groups. Cross-border e-commerce enterprises need to determine the goals they plan to achieve through email marketing according to their own needs, such as selling products, providing services, or bringing traffic to their websites.…
Email marketing is also known as EDM marketing (Email Direct Marketing), which means that companies establish communication channels with target customers through emails, directly convey relevant information to them, and promote sales. However, since spam has become a major cancer in the Internet world, in order to distinguish it from spam, some scholars believe that…
(I) It is conducive to improving the network exposure of cross-border e-commerce enterprises Cross-border e-commerce enterprises use social media to publish relevant service information and product information on social networks, microblogs, blogs and other social media networks with a large number of registered users around the world and in different countries. By utilizing the fans’…
As a cross-border seller, the main way to make a profit is to sell products on a third-party platform and earn the price difference. However, as a third-party intermediary platform, there are more channels for making profits, mainly including the following. (1) Basic service fee. The service fee mainly refers to the fee charged by…