The basic process of cross-border e-commerce enterprises to carry out email marketing is as follows.
First, determine the marketing goals and target groups. Cross-border e-commerce enterprises need to determine the goals they plan to achieve through email marketing according to their own needs, such as selling products, providing services, or bringing traffic to their websites. At the same time, the overall characteristics of the target groups of the enterprise should also be investigated. For the field of foreign trade, the purpose of email is usually to establish business relationships, promote corporate products, and maintain customer relationships.
Second, analyze the feasibility of email marketing. For example, are there relevant hardware and software, is there a list of email addresses for the target group, are there personnel with knowledge of network marketing, especially email marketing, etc.
Third, obtain the email address list of the target group and design the content of the email. Generally, there are two ways to obtain the email address list: collect and organize it by yourself or purchase it from a professional email service provider. You can decide how to obtain it according to the situation of the cross-border e-commerce enterprise. In addition, the content of the email should be carefully designed. What kind of information needs to be conveyed and how to convey it (plain text or HTML format) should be designed in a targeted manner according to different target groups.
Finally, send emails to potential foreign users according to the plan, and analyze and summarize the results of the email marketing activities in a timely manner.