(1) Pay attention to the words in the subject and content of the email
When sending mass emails, you must pay attention to the words in the subject and content of the email. Many websites’ email servers have set up common spam word filters to filter out spam. If the subject and content of the email contain words such as “large amount, publicity, money, first”, the server will filter out the email. Therefore, when writing the subject and content of the email, you should try to avoid words and phrases suspected of being spam words in order to successfully send mass emails.
(2) Try to be personalized
Based on the existing customer information, classify and organize customer information, and customize information for customers based on their past purchases or cooperation and their specific consumption habits. At the same time, customers are more willing to accept personalized information. Otherwise, the other party will quickly delete it as spam when they see that the email has nothing to do with them, and the marketing effect will not be achieved.
(3) Appropriately control the sending frequency
If the sending frequency is too high, the other party will think it is spam and cause disgust. There is no hard and fast rule on how often to send an email. Usually, it is at least once every half a month to a month. Some people think that once every two to three months is enough. This will not cause trouble to the other party and will also make the other party remember it. In addition, for example, during Western festivals, it is best to insert the greeting card directly into the email as a picture so that the customer can see it directly when receiving the email. If conditions permit, you can make your own greeting card, which will leave a deeper impression.
(4) Try to avoid using the CC method to send emails.
Simply put, CC means sending several letters along with a letter. The advantage of using this method is that you can send more emails. The biggest disadvantage is that the email service provider may identify the email as spam, which will ultimately be counterproductive. Also try not to use the BCC method to send emails, which may also be regarded as spam.
(5) Testing
Whether creating or changing the signature file, you must first test it. The method is to send an email to different mailboxes and check the effect in different browsers, such as whether it is within the width of the email window, whether there are line breaks, whether the links in the file are correct, and whether the overall effect is good.