Pay attention to the font, color and other styles of emails
Do not use Chinese fonts such as Songti, Fangsong, and Heiti in external emails. If you use Chinese fonts, the other party may see garbled characters after receiving them. English emails should be encoded in utf-8, and the fonts should be Verdana, Arial, Helvetica, sans-serif, etc. Foreigners advocate individuality and simplicity. Their favorite colors are black (many foreign merchants prefer to use grayscale black, not pure black), blue or cyan and other cold colors. For content that needs to be highlighted, they like to use warm colors such as red, yellow, and purple. In addition, foreigners like to use small fonts, generally controlled at around 8 to 14. Important content can be bolded or capitalized, but do not use capital letters throughout the text. There should be a blank line between two paragraphs, so that it is easy to read. If the main text involves more complicated and numerous things, you can use serial numbers like 1, 2, 3, 4 to list them in sections.
Application of attachments
Try not to use attachments, but large files can usually be put in attachments, such as contract texts, pro forma invoices, product photos, etc. In foreign trade, documents in word, excel, and pdf formats are often used. Be careful not to use too high a version. For example, try to use word2003. If you use word2007, if the other party’s word version is too low, it may not be opened after receiving it. When contacting a customer for the first time, unless the customer asks in the inquiry, it is best not to actively attach pictures to avoid being deleted or blocked by foreign anti-spam software.