The significance of the signature file is like the letterhead of a regular letterhead, which can clearly identify the sender’s identity and contact method. It is also an important brand marketing resource. A well-designed signature file will leave a good impression on the recipient.
(1) The signature should be simple and neat, without using special characters. The content should be kept within 5 lines. It usually includes the contact person, department, company name, contact information, a one-sentence slogan, etc. If the content is too much or too long, it will easily affect the expression of the email body. Do not put too much company advertising information, which will be counterproductive.
(2) Different email recipients can use different signatures. Different versions of signatures can be formulated according to specific customers and products and services, and used flexibly.
(3) The signature should be left-aligned instead of centered or right-aligned. The reason is that the character size is displayed differently on different machines. If it is centered or right-aligned, the neat layout will become messy.
(4) The distance between the signature file and the email body should not be too large. It only needs to distinguish the information of the two. Generally, it should be three lines.
(5) Do not mix Chinese and English in the signature of foreign trade emails, and it is best not to use Chinese, otherwise the format will be confusing.