(1) Third-party intermediary cross-border B2C platform APP applications Amazon, AliExpress, eBay and other platforms have launched their own APPs for buyers to use. For example, the Amazon APP allows buyers to browse products, add to shopping carts or wish lists, compare prices, read reviews, share products with friends, and check and track the status of…
A complete mobile cross-border e-commerce platform refers to a cross-border e-commerce enterprise that only has a mobile APP sales platform but no web sales platform, that is, buyers can only shop on the mobile APP and generally cannot shop on its website through a computer. At present, the more famous platforms of this type include…
Mobile cross-border e-commerce platforms are presented in the form of mobile APP applications, and most of them have the following basic functions. (1) Product display: The core function of mobile cross-border e-commerce platform APP is product display. Regardless of the type of mobile cross-border e-commerce platform, its products need to be displayed to consumers through…
Currently, mobile e-commerce has developed rapidly around the world. The reasons are as follows. (1) The number of mobile devices has increased. By 2017, the number of mobile phone users worldwide reached 2.6 billion. Mobile shopping has quickly changed from a consumption function to the preferred mode of consumption. Consumers use mobile phones to visit…
All businesses need to be built around profits. A fundamental starting point for domestic enterprises to engage in cross-border e-commerce is that cross-border e-commerce has a higher profit margin than domestic e-commerce. However, as more and more domestic enterprises enter cross-border platforms such as Amazon, eBay and AliExpress, the profit margin is gradually compressed. The…
Third-party cross-border B2C platforms, especially foreign e-commerce platforms, do not provide a wide range of marketing methods for cross-border enterprises. On independent e-commerce platforms, cross-border e-commerce enterprises can at least enrich their marketing methods in the following aspects. 1. Use more sales methods Cross-border e-commerce enterprises can sell goods on their own independent foreign trade…
The email content needs to be designed in a certain format. Common email formats include plain text, HTML, and Rich Media, or a combination of these formats, such as a plain text/HTML mixed format. Generally speaking, emails in HTML and Rich Media formats have better visual effects than plain text. From an advertising perspective, the…
The significance of the signature file is like the letterhead of a regular letterhead, which can clearly identify the sender’s identity and contact method. It is also an important brand marketing resource. A well-designed signature file will leave a good impression on the recipient. (1) The signature should be simple and neat, without using special…
Pay attention to the font, color and other styles of emails Do not use Chinese fonts such as Songti, Fangsong, and Heiti in external emails. If you use Chinese fonts, the other party may see garbled characters after receiving them. English emails should be encoded in utf-8, and the fonts should be Verdana, Arial, Helvetica,…
(1) Pay attention to the words in the subject and content of the email When sending mass emails, you must pay attention to the words in the subject and content of the email. Many websites’ email servers have set up common spam word filters to filter out spam. If the subject and content of the…