Mobile cross-border e-commerce platforms are presented in the form of mobile APP applications, and most of them have the following basic functions.
(1) Product display: The core function of mobile cross-border e-commerce platform APP is product display. Regardless of the type of mobile cross-border e-commerce platform, its products need to be displayed to consumers through product display. The homepage of the shopping APP generally displays popular products and advertising pictures. The advertising carousel shows the latest discount products and other popular activities, and the product classification function of the shopping APP. The product details page of the mobile APP is a page that displays comprehensive information such as product name, picture, price, sales volume, parameter information, merchant information, etc. It mainly introduces the product and uses pictures and text to highlight the advantages of the product.
(2) Product search: Mobile APP allows customers to search for related products, generally through keyword search, but some cross-border e-commerce platforms also allow searches in the form of pictures, barcodes and sounds.
(3) Favorite products: Favorites are a must-have function of mobile cross-border e-commerce platforms, which facilitates consumers’ next consumption, promotes secondary transactions, increases users’ repeat purchase rate, and increases sales.
(4) Shopping cart: The shopping cart is the entry point for facilitating conversion transactions in the mobile app. Users add the products they want to buy to the shopping cart and pay for them when placing an order. The shopping cart records the simplest information of the product, including product name, thumbnail, price, purchase quantity, product color, model, size and total amount of the product.
(5) Online payment: Online payment is a tool for mobile app users to purchase products. Users go through a series of processes such as browsing, adding to the shopping cart, submitting the purchase, and finally paying through the online payment function.
(6) Check logistics: The mobile app allows customers to check the logistics status of each order product on the order interface, so that users can know the location of the purchased products at any time, alleviating the anxiety of users waiting.
(7) Order management: You can check the order status on the personal center page of the mobile app, and you can view the transaction details and manage your order. You can also confirm receipt and refund.
(8) Promotion push: The mobile APP pushes popular activities, promotional information, and new product information within the cross-border e-commerce platform to the user’s mobile phone, allowing users to keep up to date with the latest promotions on the mobile cross-border e-commerce platform.
(9) Sharing recommendation function: The mobile APP can share favorite products on major social platforms to attract more users to shop, and can invite users to register to join the mobile cross-border e-commerce platform APP.
(10) Product and sales management. Merchants who have settled in the mobile cross-border e-commerce platform can log in to the backend through the mobile APP to manage the products in the store. They can mainly add, delete, and modify products, set and issue coupons, and participate in promotional activities. Merchants on the mobile cross-border e-commerce platform can view the sales of their own stores through the mobile APP. The backend provides statistical data analysis reports to help merchants keep abreast of the sales of certain products and facilitate merchants to make timely adjustments.