(1) Third-party intermediary cross-border B2C platform APP applications
Amazon, AliExpress, eBay and other platforms have launched their own APPs for buyers to use. For example, the Amazon APP allows buyers to browse products, add to shopping carts or wish lists, compare prices, read reviews, share products with friends, and check and track the status of orders.
(2) Self-built and self-operated B2C website + mobile APP application
Many cross-border e-commerce companies have both self-built and self-operated B2C websites and mobile APP applications. For example, Zhejiang Zhiyu Information Technology Co., Ltd. is currently a leading company in China’s cross-border mobile e-commerce. Zhejiang Zhiyu’s shopping APP JollyChic has become the most well-known and top-ranked mobile software in the Middle East, covering multiple countries and regions, with more than 20 million registered users. Zhejiang Zhiyu’s products include clothing, shoes and bags, accessories, home furnishings, mother and baby, body and skin care, and 3C, which are sold to more than 175 countries and regions around the world. In 2016, its annual sales reached hundreds of millions of dollars.