With the rapid development of the information industry, network marketing with the Internet as the communication medium has become one of the most popular marketing promotion methods today. In a broad sense, any marketing activities carried out by enterprises using all networks (including social networks, computer networks, corporate intranets, industry system dedicated lines and the Internet, wired networks, wireless networks, wired communication networks and mobile communication networks, etc.) can be called network marketing. In a narrow sense, any marketing activities that use the international Internet as the main marketing means to achieve certain marketing goals can be called network marketing. There are many other terms abroad, such as CyberMarketing, Internet Marketing, Network Marketing, etc.
Compared with traditional promotion methods, network marketing has unique advantages. The main characteristics and advantages of network marketing are as follows.
(1) Wide range of dissemination, not limited by time and space. Through the Internet, network marketing can spread advertising information to every corner of the world 24 hours a day. As long as there is Internet access, anyone can read it anywhere.
(2) Low cost, fast speed, and flexible changes. The production cycle of online marketing ads is short. Even if they are released in a shorter period, they can be quickly completed according to customer needs. Traditional ads have high production costs, fixed release cycles, and are not easy to change after release.
(3) Online marketing is multi-dimensional marketing. It can organically combine text, images and sounds to convey multi-sensory information, allowing customers to experience products or services as if they were there. This form of advertising that combines pictures, text, sound and images will greatly enhance the effectiveness of online marketing.
(4) Online marketing can conduct comprehensive statistics and track and measure marketing results. For example, by monitoring indicators such as ad views and click-through rates, advertisers can count how many people have seen the ad, how many of them are interested in the ad and further understand the details of the ad. Therefore, compared with any other advertising, online marketing enables advertisers to better track the response of advertising audiences and timely understand the situation of current and potential users.
(5) Online marketing ads are more targeted. By collecting network data, the network marketing system can establish a complete user database, including the user’s geographical distribution, age, gender, income, occupation, marital status, hobbies, etc. These data can help advertisers analyze the market and audience, and place advertisements in a targeted manner according to the characteristics of the target audience, and make targeted placements and tracking analysis based on user characteristics, and make objective and accurate evaluations of advertising effects.