Brazilians are outgoing and bold, and are warm and polite to others. In terms of national character, there are two main characteristics of Brazilians in dealing with people: on the one hand, Brazilians like to be straightforward and say what they have to say; on the other hand, Brazilians are mostly lively, humorous, and like to joke in interpersonal communication, and do not care about showing emotions in front of the public.
Brazilians attach great importance to punctuality and should not be taken lightly. For Brazilians, personal conduct is very important in business dealings, often more important than the details of a particular business. Although the office hours in Brazil are usually from 9 am to 6 pm, decision makers go to work later and leave work later. The best time to call Brazilian managers is from 10 am to 12 pm, and from 3 pm to 5 pm. However, this is not the case in Sao Paulo, where appointments can be made all day.
In Brazil, brown is the color of mourning, purple represents sadness, and yellow represents despair. They believe that death is like the falling of yellow leaves, so they avoid brown and yellow. People are superstitious that purple will bring sadness to people. In addition, they also believe that dark brown will bring misfortune, so they hate this color very much. In Brazil, there was such a failed example. The watches exported by Japan to Brazil were not welcomed because the watch boxes were equipped with purple ribbons. Purple is considered an unlucky color.
In Brazil, it is more convenient and friendly to use the local language when talking and writing. Product descriptions should have local text comparisons. When dealing with Brazilians, you should not talk about work before the host mentions work. Brazilians especially like children, and you can praise his children during the conversation. Brazilian men like to laugh, but guests should avoid making jokes involving local ethnic groups. It is best to keep silent about local political issues.
Brazil is a country composed of many ethnic groups such as Europeans, Africans, Indians, Arabs and Orientals, but the core is Brazilians of Portuguese descent. In addition, since immigrants from southern European countries such as Spain and Italy account for an overwhelming majority in Brazil, the customs of Brazilians are very similar to those of Portugal and southern Europe.
Brazilians like to pay in installments. In local supermarkets, the price will also reflect the installment price. Another characteristic of Brazilians in consumption is that they pay great attention to after-sales service and the durability of products. Under the same circumstances, if your product is more durable than your competitors, it will be more popular with them. Brazil used to be a European colony, so they also prefer European-style and CE-certified things.