Indian international buyers are good at grasping trade details, such as their buyers can control the right to handle the goods entering the customs after loading. Therefore, when dealing with Indian businessmen, you should understand the other party’s reputation and be particularly cautious when determining the payment method. Indian businessmen are greedy for small gains, so you might as well give them some small favors during the contact or business process. It is well known that Indian customers like cheap things and often talk about price, cheap, and expensive.
Indians believe that red represents life, vitality, vigor and enthusiasm, and blue represents sincerity. Sun-like yellow represents glory and magnificence. Green represents peace and hope. Purple represents tranquility. Indians like red, yellow, blue, green, orange and other bright colors in life and clothing colors. Black, white and gray are regarded as negative and unwelcome colors. Most Indians believe in religion, do not eat meat, rarely drink strong liquor, and various vegetables and fruits are their staple food. They do not use chopsticks when eating.
In terms of communication, the official language of India is English. Written communication uses English, but its pronunciation is somewhat different from standard English: most Indians cannot distinguish between the pronunciations of t and d. Therefore, some foreign trade professionals will feel confused when they talk to Indian merchants for the first time. Therefore, if you receive a call from an Indian customer and you don’t understand what he/she says, you can ask the customer to spell it out or ask the customer to confirm by email. The Indians’ responses to “negative” and “positive” are different from the Chinese habits. Chinese people generally nod to “positive” answers, but Indians shake their heads to indicate “positive”. Chinese people generally shake their heads to “negative” answers, but Indians also shake their heads to indicate “negative”. Therefore, sometimes you need to confirm with Indian customers several times.
There are several ways and techniques to communicate with Indian businessmen.
(1) Quoting higher than psychological expectations
When quoting at the beginning, you should respond to their bargaining characteristics by quoting a price higher than your psychological price, but at the same time, you must also make the other party feel that there is room for negotiation. The advantage of doing so is that it gives you more room for negotiation, which invisibly raises the value of your product in the other party’s mind, and most importantly, makes the other party feel that they have won the negotiation at the end of the negotiation.
(2) Avoid confrontational negotiations
If the customer offers an extremely low price, do not angrily refute it. Refutation will only strengthen the other party’s position and cause the negotiation to reach a deadlock and no progress. Here you should consider more from the other party’s perspective. You can tell the customer that I can completely understand your feelings, the price is indeed not low, etc., and then change the subject, but our product is so and so, and list some details of the quality hardware for the customer to see. It is best to have data-based information to be more convincing. Finally, you can also provide another set of low-priced product solutions, which will be easier for the customer to accept.
(3) Stick to the bottom line
When the price reaches your bottom line, you must hold on and not be moved.