Product copywriting is a part of the content that we need to pay special attention to when listing products, including product titles, product descriptions, background keywords, etc. In addition to the role of fully displaying products and various information to online consumers, product copywriting also has a very important role as a place for us…
[Background of the problem] After the unremitting efforts of the team, Liu Jing’s cross-border e-commerce business was successfully carried out, and his turnover reached 30,000 US dollars. As the business volume expanded, the demand for funds also increased, and Liu Jing needed to withdraw this money from the account. To withdraw cash, the first thing…
In Amazon’s product introduction page, the importance and weight of the five-point description are second only to the title. When consumers are attracted by the seller’s product title, price, pictures, and the number and star rating of product reviews, and click into the product introduction page, the five-point description largely determines whether the consumer will…
When we create titles, we should also pay attention to the machine display length of the title. For example, when searching for the keyword “Power Bank” on the front page of Amazon, you will find that few product titles are fully displayed in the search results, usually only part of them are displayed. This is…
[Background of the problem] Account security is the foundation for sellers to sell on the Amazon platform. During the operation process, they should always pay attention to the performance of the account. For a novice like Zhao Bin, after registering an account, he needs to immediately start studying the standards for the performance of the…
Products that have just been successfully uploaded on the Amazon platform are called “new products”. According to Amazon’s “flywheel theory”, Amazon welcomes a steady stream of new products to enter the platform. Therefore, Amazon will provide a certain degree of traffic support for new products, which is also the biggest advantage of new products over…
There’s a saying that goes, “A picture is worth a thousand words.” Since online shoppers can’t see the actual product, pictures are the most intuitive, authentic, and valuable information for them to understand. Moreover, pictures determine consumers’ first impression of a brand. Before consumers read product descriptions or even reviews, they will look at product…
Product IDs are also called Global Trade Item Numbers (GTINs). For Amazon sellers, they are very important, along with brand registration, and are also important concepts that sellers need to understand in detail before officially listing products on the Amazon platform. Global Trade Item Numbers (GTINs) If sellers want to list product introduction pages on…
Outlet Deals is a type of promotional activity on Amazon. Its Chinese name is “clearance sale”. However, it is completely different from Lightning Deals and Seven-Day Deals. The main function of Lightning Deals and Seven-Day Deals is to increase product sales. Because in many cases, even if the product price is 30% off, it is…
In the actual operation process, it is still inevitable to encounter several “Waterloo”. Even for many experienced big sellers, product out of stock is a common phenomenon. Who among Amazon sellers has not been out of stock several times? Out of stock is not terrible. What is terrible is that after out of stock, sellers…