Day: August 29, 2024

Generally speaking, there are two forms of product descriptions: pure text and text and pictures (A+ pages). When A+ pages were not yet popular, most sellers wrote product descriptions in pure text. To write product descriptions in pure text, you need to use HTML. If you copy and paste large paragraphs of text directly in…

Let’s talk about the main writing ideas and layout methods of product descriptions. First of all, the role of product descriptions is to answer consumers’ more detailed product information that they have not been able to obtain from product pictures, titles, and five-point descriptions. Consumers have been seeing product descriptions with doubts. They must hope…

Backend keywords (BackendSearchTerm) are prepared to improve the “searchability” of products as much as possible. Because backend keywords will not be displayed on the front page of Amazon, consumers cannot see them, so their significance is to enable consumers to search for products on the front page of Amazon. In other words, backend keywords only…

Although the importance of product description is not as high as the title and the five-point description, sometimes consumers may not even read it, but this is not a reason for us to ignore it. On the contrary, the product description can be filled with more content and the form is more flexible, which has…

Regarding the title writing method, we can follow the official recommendations of Amazon, or we can give full play to our subjective initiative to create. We must comply with the rigid requirements of the title, otherwise the product details page will face the risk of being removed from the shelves by Amazon. So when writing…

The product title is important information about the product. Consumers’ initial impression of the product comes from the title and pictures. And according to the weight ranking of all items on the product introduction page (title > five-point description > background keywords > product description), the weight of the title is the highest among the…

There are many multi-variant products on Amazon, which are often called parent-child variant products. The so-called multi-variant products refer to some products with multiple specifications such as color, size, model, etc. In order to facilitate display, Amazon divides them into many variants. Recently, Amazon has been cracking down on the abuse of variants. Many accounts…

[Background of the problem] The wireless terminal of AliExpress has been in operation since 2013, and the purchase rate of wireless terminal users has been increasing. In the cross-border e-commerce industry, there is a popular saying that “whoever has wireless terminal will win the world”. The wireless terminal is a powerful “weapon” of cross-border e-commerce.…

Although the official has a “standard answer”, the wisdom of the majority of sellers is endless. Because the official does not force the title to be written in the format it gives, it only gives suggestions. If the seller has a better choice, for example, there is a better way to increase the weight of…