Although the official has a “standard answer”, the wisdom of the majority of sellers is endless. Because the official does not force the title to be written in the format it gives, it only gives suggestions. If the seller has a better choice, for example, there is a better way to increase the weight of keywords, or a title that is more conducive to conversion rate, it can also give full play to their subjective initiative.
We can see from the official recommended title writing that Amazon prefers short and concise titles. This mode of title has advantages and disadvantages. The advantage is that it meets the concise and clear aesthetic standards that Amazon has always pursued, and this type of title writing is clear at a glance, with clear priorities, which will give buyers a very good shopping experience. However, Amazon product titles need to take into account both readability and searchability. In terms of searchability, the effect of this mode of title is still a little worse. Below I will analyze a more commonly used title writing method for readers.
Many sellers began to use this title writing method in 2014 and 2015. The biggest feature of this title is that the core keywords are placed in the front row and separated from the following content by commas. You may ask, what is the purpose of doing this? The weights before and after the title are different. The weights of the characters in the front are higher than those in the back.
In addition, there is another way of writing titles that is also popular with some sellers, which is to constantly list various keywords in the title. Because the weight of the title is the highest for the entire product page, we choose to pile keywords on the title, hoping to increase the search weight of the main keywords through the title. However, I personally do not recommend sellers to use this method, because this method brings consumers a very bad shopping experience. Although the title needs to take into account both searchability and readability, I always think that the readability of the title is greater than the searchability. After all, the consumer experience is the most important.