There are many multi-variant products on Amazon, which are often called parent-child variant products. The so-called multi-variant products refer to some products with multiple specifications such as color, size, model, etc. In order to facilitate display, Amazon divides them into many variants.
Recently, Amazon has been cracking down on the abuse of variants. Many accounts have been suspended because of the abuse of variants and violated Amazon’s ASIN creation policy.
Therefore, when we create parent-child variant product pages, we must pay attention to the following common mistakes, otherwise it will endanger the security of the account.
Sellers create multiple auxiliary products, each of which will have a certain number of buyer reviews, and then merge them with the main product into a parent-child variant mode. Next, adjust the inventory of other auxiliary products to 0, so that the main product shares the evaluation and question-and-answer data of all products. This practice seriously violates the ASIN creation policy, and the minor warnings and serious suspensions are serious!
The only divisible attributes specified in the variants are size and color. Therefore, when sellers make parent-child variants, they can only divide the child products according to size and color, and keep the consistency of the variant attributes and the main product. For example, if we sell a T-shirt, it is legal to create sub-products in different colors, but creating sub-products in different styles violates the ASIN creation policy. So, variants (i.e., parent-child ASIN relationships) are sets of interrelated products. The purpose of variants is to distinguish the differences between related products. Depending on the product category or node, the theme of the variant will be different. For example, the clothing category can have “color” and “size” variants, and the pet supplies category can have “flavor” and “quantity” variants.
Sellers need to pay attention to the requirements and prompts of each category when adding variants. Incorrectly adding or using variants that Amazon does not allow may cause the product to be removed from the shelves. For example, putting the charging cable and car charger of the same mobile phone model as variants on the same page are two completely different products, which are called “bundling”. Amazon has a special “product bundling policy”. In addition, adding irrelevant information to the variant theme allowed by Amazon, for example, adding “model” under the “color” variant. Incorrect variant merging may cause the suspicious reviews of ASIN to be eliminated, or even the ASIN to be removed from the shelves and the seller’s account to be blocked, because these violate the ASIN creation policy.
Some sellers use the quantity of the product as a variant attribute, according to 1 piece, 2 pieces, 3 pieces, 4 pieces, etc. It is also a serious violation of the ASIN creation policy to classify the quantity of items and create them as variations. Sellers should strictly follow the variation attributes specified by Amazon to create variations, rather than arbitrarily classifying them according to their own ideas.