The product title is important information about the product. Consumers’ initial impression of the product comes from the title and pictures. And according to the weight ranking of all items on the product introduction page (title > five-point description > background keywords > product description), the weight of the title is the highest among the weights of the overall product introduction page. Therefore, we will put the core words of the product in the title, and the purpose is to increase the weight of the core words as much as possible.
For the main structure and writing of product titles, the background of Amazon seller accounts has clear writing templates and guidelines, and the writing templates are different for different category titles. For example, Amazon requires that the product title basically write the brand name first, then the applicable gender, then the style or describe the main features of the product, and finally write what product it is. The subtitle can add color and size based on the parent title. Let’s take a look at a few examples of titles that meet the specifications.
Apparel: Brand + Product Department + Style + Product Name + Model Name + “Pack of” + Product Quantity
Watches: Brand + Target Consumer Group + Display Type + Movement Type + “Watch” + “with” + Strap Material Type + Part Number
Electronics: Brand + Model Name + Form Factor + “with” + Product Features + “Pack of” + Product Quantity
Lighting: Brand/Manufacturer + Original Manufacturer Number (if any) + Product Description + Product Name
Sub-title = Parent Title + Color + Size
Sellers can also find the title writing guide for the category to which the product belongs directly in the background of the Amazon seller account, and then directly apply the formula. Many general sellers write titles in this way in order to pursue speed. So, how to get this title writing guide in the background of the account?
Open the inventory template of the product category in the help page and find the “Style Guide” column. Or you can directly search the keyword “style guide” in the seller backend search box to find the corresponding item.
Download the style guide PDF by category and find the title writing guide for that category in the PDF file. For example, download the PDF file of the tools and home improvement category, find the “Title Style” section in the PDF file, and you can get the title writing guide recommended by Amazon for that category.