When we create titles, we should also pay attention to the machine display length of the title.
For example, when searching for the keyword “Power Bank” on the front page of Amazon, you will find that few product titles are fully displayed in the search results, usually only part of them are displayed. This is because Amazon has a character limit on the length of the title display when displaying search results. If the title length exceeds the character limit, the excess part cannot be displayed and eventually appears in the form of ellipsis.
Based on this situation, we must write out what the product is and the most important advantages and features within the maximum character length of the title that the machine can display. If these important information is folded because it is too far back in the title, consumers will not be able to see it, which will inevitably affect the effective click-through rate of the product introduction page.
The specific character limit of this title varies for different categories and different machines. For example, when viewing it on a computer, the maximum character length that the machine can display is completely different from that of viewing it on a mobile app. The length of the title that a computer can display is much longer than the length of the title that a mobile app can display. I suggest that sellers use Amazon’s mobile app to do a test every time they finish writing a title. If we can fully see what the product is and its advantages and features in the product search results on the mobile phone, then we can definitely see it on the computer as well. This kind of title is a qualified title.