Store promotion activities mainly include store discounts, limited-time and limited-quantity discounts, store coupons and store-wide discounts. (I) Store discounts Store discounts are the “deduct xx yuan for purchases over xx yuan” activities that we often see. The purpose of setting up “store discounts” is to increase the average customer spending. To set up a discount…
Platform activities refer to themed marketing activities organized by AliExpress and signed up by sellers. They can quickly bring a large amount of traffic to the store, and the order volume of sellers participating in the activities will also surge during the event. For different consumer customers, the platform has different requirements for store products…
Copywriting and pictures are the most basic elements of visual marketing. The quality of copywriting and picture design is directly related to the conversion rate of goods. The key to conceiving a copywriting that can vividly present the product to buyers and impress them is to design it carefully. First, when designing the copywriting of…
The product details page is a page used to display the specific information of a product in the store. It is generally designed to include the main product picture, the product introduction area, and the purchase selection area. The main product picture is a picture that expresses the overall characteristics of the product. It is…
(I) Disputes over trademark infringement The so-called trademark right refers to the exclusive and exclusive rights enjoyed by the trademark owner over his trademark. In B2C cross-border e-commerce business, disputes over trademark infringement mainly include two types: one is the intellectual property dispute caused by the sensitive words involved in the product title or description;…
Transactions on the AliExpress platform rely heavily on the visual experience of buyers. Only when the style design and layout decoration of the store attract the attention and browsing of buyers can the exposure be increased, and the click-through rate and purchase rate of goods can be improved. The following mainly introduces the basic process…
Registering an account is the first step to enter Amazon. There are three channels for registering an Amazon seller account. Individuals or companies can choose the channel for account registration according to the requirements and actual conditions of each channel. The first registration channel is self-registration, that is, click “Sell on Amazon” at the bottom…
Through Train is a platform that allows sellers’ products to be displayed at the top of the search results page through bidding ranking. The charging rules are that when buyers click on the displayed promoted products, sellers need to pay a certain promotion fee. It is similar to the common pay-per-click advertising in browsers. Through…
Most cross-border e-commerce sellers are professional sellers. When they register to open a global store, they will find that the information required by each site is highly repetitive. The following six items of information should be prepared in advance. (1) Company business license (color scan of the original or high-definition color photo). (2) Email address…
As an emerging blue ocean site in the world, the Middle East Station attracts many gold diggers with keen business sense. In the Middle East market, Amazon appears as the Soug platform. In 2017, Amazon spent $765 million to acquire Souq, the largest e-commerce platform in the Middle East, and used it as its portal…