The product details page is a page used to display the specific information of a product in the store. It is generally designed to include the main product picture, the product introduction area, and the purchase selection area. The main product picture is a picture that expresses the overall characteristics of the product. It is the first picture displayed on the search results page. It is usually required to be a square picture with a white background. The product introduction area is all the products that buyers need to know at present, including product specification details, detailed photos from various angles, and necessary instructions such as logistics and after-sales.
The design of the product details page is as important as the design of the store homepage. The store homepage can attract buyers to continue to learn about the store products, while the product details page is the key part to promote transactions and increase conversion rates.
In the product details page, the top is generally used to display store activities. Sellers set display information according to different theme activities of the store in different time periods, such as store promotion information.
In order to allow buyers to have an overall understanding and understanding of the product before purchasing, sellers need to display the main product pictures taken from different angles on the details page.
Buyers must make a purchase decision after they are familiar with the product. The product details are to let buyers know more about the product. Therefore, the product details should show as many product pictures from different angles, product details and materials as possible, and use pictures and texts to highlight the product features.
Sellers can also add product information modules to make related product displays or event information releases to achieve related marketing.
In addition, sellers must provide buyers with high-quality services, such as packaging services, which will ensure that the product is not damaged during transportation, reflecting the seller’s dedication to provide buyers with the best service. At the same time, sellers can also show customer reviews to eliminate buyers’ concerns and increase trust. Sellers can display screenshots of historical transactions on the details page to encourage buyers to make purchase decisions. Here, be careful not to make fake evaluation screenshots.
At the bottom of the details page, the store’s transportation, payment methods, and return and exchange information are generally displayed in the form of text copy.
Sellers can design other modules according to the different characteristics of their own store products to ensure that product-related content is displayed in the front part of the details page, and less relevant content is placed in the back part. The layout modules should be clear and interrelated to achieve the purpose of displaying products and convincing buyers to buy.