Copywriting and pictures are the most basic elements of visual marketing. The quality of copywriting and picture design is directly related to the conversion rate of goods. The key to conceiving a copywriting that can vividly present the product to buyers and impress them is to design it carefully.
First, when designing the copywriting of a product, you should think about what kind of information the buyer wants to obtain from the buyer’s perspective, find unique interest points, solve problems for buyers, so as to gain more trust from buyers and finally let buyers make a purchase decision.
Second, when writing copywriting, you should really combine the product, analyze the positioning of the product, and create unique and creative selling points for the product. Only in this way will buyers be willing to read the copywriting of the product, understand and accept the product.
Third, from a formal point of view, when writing copywriting, you need to pay attention to the color, font, font size and spacing of the text. It is recommended that buyers use common fonts, and the font of important content can be bold or capitalized, and ensure that it meets the aesthetics of the target group. If there are pictures in the copywriting, you need to ensure that the position, color and size between the text and the picture are coordinated to ensure that there will be no confusing visual experience.
Fourth, sellers should pay attention to the production of store sign copy, poster copy and detailed copy. The copy of different modules has different focuses. For example, store sign copy generally uses the store name, service concept or slogan, etc., and keyword search can also be used as marketing copy; poster copy is often designed in the form of main title + subtitle, and detailed copy should reflect the product selling point to attract customers’ attention.
On the AliExpress platform, the use and management of pictures must meet standardization requirements.
Regarding the quality of pictures, it is recommended to retain 80% of the quality of product pictures, so as to ensure both page loading speed and picture clarity. After the picture design is completed, it should be stored in the format used by the Web.
In terms of picture naming, since the store uses a large number of pictures, clear and standardized naming of pictures is convenient for searching and using, so sellers should master the skills of modifying the names of a large number of pictures: press Ctrl + A to select all pictures, press F2 to rename one of the pictures, and press Enter to unify the naming of all pictures.