Store promotion activities mainly include store discounts, limited-time and limited-quantity discounts, store coupons and store-wide discounts.
(I) Store discounts
Store discounts are the “deduct xx yuan for purchases over xx yuan” activities that we often see. The purpose of setting up “store discounts” is to increase the average customer spending. To set up a discount activity, you need to complete the basic information, event products and promotion rules. Among them, the activity type can choose “store-wide discounts” and “product discounts”. It should be noted that “product discounts” can add up to 200 items each time. At the same time, you can set “multi-level discounts” or “single-level discounts” in the selection of discount conditions.
(II) Limited-time and limited-quantity discounts
Limited-time and limited-quantity discounts refer to taking out a certain number of products within a specified time to carry out promotional activities. This type of activity is often used when stores launch new products, clear inventory or create hot products. Sellers need to set the event name, start and end time (Pacific Time in the United States). It is generally recommended to set it to one week. Sellers can also set different durations according to the purpose of the event to give buyers a sense of urgency. After the event time is set, you can add discounted products and set the discount rate and purchase limit.
(III) Store coupons
Store coupons are similar to full discounts, both of which are aimed at increasing the store’s customer unit price. However, unlike full discounts, store coupons have two major advantages: one is to attract buyers to place orders again; the other is that you can set the discount amount at will, such as setting “small discounts” such as 2 US dollars, 3 US dollars, and 5 US dollars to attract buyers. There are two types of store coupons, namely, coupons for collection and coupons for targeted distribution.
For coupons for collection, you need to set the collection conditions, denomination, limit on the number of coupons per person and the total number of coupons, as well as the rules of use (unconditional use or full amount use), and set the validity period of the coupon, which is generally 7 to 30 days.
Setting of targeted coupons. Sellers only need to create coupons, select the recipients, and send the coupons. The recipients can be customers who have made transactions, users who have added products to the shopping cart but have not purchased, and users who have added products to the wish list.
(IV) Storewide discounts
Storewide discounts are discounts on all products in the store. Before setting up an event, the seller clicks “Marketing Group Settings” to group products by discount strength, so that promotional discounts can be set when “creating an event”. If some products are not grouped, the platform automatically groups them together. When the products in this event conflict with the products in the “store limited time and limited quantity discount” event, the “store limited time and limited quantity discount” event products should be displayed first.
AliExpress storewide discounts are usually set according to the traffic cycle, and the event ends a few hours after the peak traffic peak ends, in order to achieve the effect of hunger marketing and stimulate buyers to place orders. Before conducting a storewide discount on AliExpress, you must reasonably use and arrange the number of activities, time and various resources, such as setting the activity cycle to 2~7 days, so that it is easy to modify and add new products.