As an emerging blue ocean site in the world, the Middle East Station attracts many gold diggers with keen business sense.
In the Middle East market, Amazon appears as the Soug platform. In 2017, Amazon spent $765 million to acquire Souq, the largest e-commerce platform in the Middle East, and used it as its portal to enter the Middle East market. In 2019, Amazon Middle East Station (AMAZONAE) was launched, and Souq officially became the AmazonAE of the UAE.
The climate in the Middle East is hot, and clothing products are mainly summer clothes. Swimming is the main sport for local people. In addition, people in the Middle East prefer green, white and golden dressing styles, and believe that the number 5 is auspicious and the number 7 is perfect and complete. The peak season for e-commerce in the Middle East Station is Ramadan (June and July). Before Ramadan, people begin to prepare to decorate their homes and buy new clothes.
Amazon Middle East Station has a wide coverage, and its business scope covers the Middle East and North Africa. At present, online retail accounts for 4.2% of total retail in the UAE and 3.8% in Saudi Arabia, which is far below the world average of 10%, so there is huge room for growth in e-commerce in Middle Eastern countries. Amazon Middle East has a high market share, with 45 million visits per month; it has perfect logistics and a self-built logistics company, which can achieve last-mile delivery. At the same time, the customs and culture in the region where Amazon Middle East is located are relatively complex, so sellers need to pay more attention to product selection. In addition, Amazon Middle East is currently an invitation-only site, and official invitations are required to enter.