Transactions on the AliExpress platform rely heavily on the visual experience of buyers. Only when the style design and layout decoration of the store attract the attention and browsing of buyers can the exposure be increased, and the click-through rate and purchase rate of goods can be improved. The following mainly introduces the basic process and requirements of store decoration on the AliExpress platform, product details page, copywriting and pictures, etc. After the sellers have mastered the skills and precautions of store decoration, they can create a good shopping environment for their own stores according to the specific conditions of their selected industry categories, main products and target users.
Sellers can log in to the backend decoration page through the navigation bar menu “Shop-Shop Management-Shop Decoration and Management-Enter Decoration” in the management backend.
There are two ways to decorate the store, namely using the decoration template provided by the platform and decorating it yourself. If you use the decoration template provided by the platform, you only need to enter the decoration market, select the template suitable for your store to preview the decoration effect, and you can modify the template if you are not satisfied with it. Sellers who choose to decorate themselves need to design the page structure of the store, but it must comply with the regional distribution, store modules and layout of AliExpress stores.
The regional distribution mainly includes three modules: the website header, content area and website footer.
(1) The website header template is a non-editable part. The information displayed is automatically generated by the AliExpress platform, such as the store logo, name, rating, reputation, location, and contact information.
Next, you can set up the store sign module, which is the first opportunity to show the brand or product to buyers. Generally, the width is set to 1200px, the height is 100 ~ 150px, and the image size should not exceed 2MB. Combining exquisite pictures with appropriate text can enable buyers to quickly learn about the store’s products and features.
(2) Regarding the content area, here we mainly introduce the picture carousel module and the product recommendation module.
The picture carousel module is a very important product display module. It displays multiple advertising pictures in a scrolling manner. It is generally recommended to add 3~5 pictures. The picture height is set to 100 ~ 600px, the width is 960px, and the size does not exceed 2MB.
The seller can set the corresponding picture link to the product details page to facilitate buyers to browse. The AliExpress platform allows sellers to set up 5 picture carousel modules. Sellers should effectively use the opportunity to show buyers 25 large pictures to improve the store’s visual effects and promotion capabilities.
Sellers can display the store’s latest products, hot-selling products or discounted products in the product recommendation module. Each store can add 5 product recommendation modules, each module can display up to 20 products, and the display method can be set to 4 products in one row or 5 products in one row. After setting them up in sequence, click Save to see the product display effect.
(3) The website’s tail page is generally set as the website navigation module. The website navigation module is the same as the website’s header module and is an uneditable part.
For sellers with unique design plans and marketing ideas, they can use the custom content area to flexibly layout and more vividly display the store and products, thereby enhancing buyers’ shopping desire. By entering text/pictures/HTML language in the editor to design the module yourself, using Adobe Photoshop and Adobe Dreamweaver, and pasting the written code in the source code area, you can see the design effect. You can add up to 6 custom content areas, and each content area has a character limit, which cannot exceed 5,000 characters.
User-defined content areas are not limited to products. The language bar module can also be completed in the custom area. Sellers design language icons that match the overall style of their own stores, use Photoshop slicing tools, and then add language links.
The language link code is http://English abbreviation of the language.aliexpresscom/store/seller store number.
For the overall store page layout, sellers should do the following.
The page layout should be beautiful and generous, and the layout between each module should be simple, clear, and coordinated, so that it is convenient for buyers to operate.
Carefully plan the navigation content to facilitate buyers to quickly obtain products. The navigation of the store on the AliExpress platform is divided into the main navigation at the top of the store and the custom navigation on the side. If the custom navigation is planned reasonably, it will effectively guide buyers to make purchases.
Appropriately set banners or promotional modules, such as hot-selling items, discount flash sale areas, etc. Different modules should be coordinated with each other to promote sales.
The overall decoration of the store must highlight the characteristics and themes.