Taobao is the most popular e-commerce platform. To successfully operate a store on Taobao and make a profit, customer traffic is indispensable. This requires the store to do a good job of on-site optimization and select appropriate keywords to improve the ranking of the product in Taobao search. The following uses Taobao as an example…
The rapid development of the Internet has promoted the continuous progress of e-commerce. In this process, e-commerce copywriting has emerged and gradually developed into an emerging position. It is based on the broad platform of e-commerce, inheriting the characteristics of traditional copywriting and extending its own characteristics. With the development of economy and culture, the…
There are many types of e-commerce copywriting, and different copywriting is suitable for different scenarios and achieves very different results. E-commerce copywriting can be roughly divided into the following four categories. (I) Banner cross-border e-commerce copywriting Banner ads are the most common form of advertising on the Internet. They usually appear on web pages in…
Observe and analyze some stores with high sales, and you can find that their product titles have certain rules, which are generally brand name + name + hawking + attributes. The order of these words is not fixed, and sellers can freely combine these words to make the title more attractive to buyers. (I) Brand…
(I) Image thinking Image thinking is also called artistic thinking. It is a way of thinking adopted by literary and artistic creation activities throughout the entire creative process (from observing life, selecting themes to shaping images). The specific object of image thinking is mainly people, or direct human images, or natural people; the real subject…
Traditional copywriting is a form of advertising information content that uses newspapers, magazines, books and direct mail advertisements as carriers. It has certain limitations and can only be used for static publicity in the form of articles or pictures and texts; while e-commerce copywriting has a richer form of expression and dissemination channels, which improves…
After determining the keywords and related attribute words and selecting a title template, you can combine them into a complete product title. To combine titles, you need to determine the main keywords before combining them. (I) Determine the main keywords Taobao product titles cannot exceed 30 Chinese characters. Sellers must describe the products within 30…
The product title refers to the title part of the product details page, which generally appears at the top of the user search results page and the product details page. After analyzing the keyword data, you can select appropriate keywords based on the keyword data and combine them into the product title. The basic attributes…
The product title is as important as a person’s name. It is the first impression presented to others. When consumers are looking for the products they need among many search results, the title is the first factor to attract them. Consumers will only click on the title if they are interested in it or a…
Whether an article can be searched by search engines and clicked by readers depends largely on the keywords contained in the article title. Keywords guide the copywriting and are an indispensable part of the article. Keywords are for search engines, that is, one or more words entered by users in the search input box. Through…