Observe and analyze some stores with high sales, and you can find that their product titles have certain rules, which are generally brand name + name + hawking + attributes. The order of these words is not fixed, and sellers can freely combine these words to make the title more attractive to buyers.
(I) Brand name
It is not recommended for some novice sellers to put their own self-created brand names in the title, because almost no one knows the brand of novice sellers, and there are too few people searching. In addition, the brand name will occupy the number of words in the product title, reducing the display opportunities of other keywords in the title.
(II) Name
The main function of the name is to let buyers know what the seller sells.
(III) Hawking
Product titles generally use words with hawking attributes such as special price, promotion, free shipping, super value or new product launch to attract consumers’ attention.
(IV) Attributes
Buyers generally use words that describe product attributes to search for products. For example, for women’s clothing, you can add attributes such as style, material, and style details to the title; for electronic products, you can add attributes such as model, specification, and special functions to the title; for food, you can add attributes such as origin and specification to the title.