After determining the keywords and related attribute words and selecting a title template, you can combine them into a complete product title. To combine titles, you need to determine the main keywords before combining them.
(I) Determine the main keywords
Taobao product titles cannot exceed 30 Chinese characters. Sellers must describe the products within 30 Chinese characters, which means that every keyword in the title must be effective in order to achieve the optimization of the title. The main keywords are generally the main traffic-generating words in the product title. For sellers, in principle, they should choose keywords with a large search volume and high popularity. Taobao sellers can mainly confirm the popularity of keywords through business advisors, through trains, Taobao hot selling lists and rankings. By analyzing the search popularity, search index, search share, click index, conversion rate and other data of keywords, select keywords with advantages.
(II) Combine keywords
Before combining keywords, you can sort and select keywords of different types for the current product. For example, search for keywords about product attributes, features, functions, and materials, filter out words that are ranked high or have a large search volume, remove duplicate keywords, and then combine the filtered words. Generally speaking, the more types of keywords in a product title, the greater the probability of being searched.
Combination application of product titles
Take the title combination of “snow boots” as an example to demonstrate the application ideas of combining keywords.
(1) Determine the main keywords, such as “snow boots”.
(2) Analyze the brand, attributes, materials, functions, etc. of snow boots. When analyzing these keywords, you can check the attribute bar above the snow boots search result page, or use the attribute setting options on the product publishing page to determine the attributes of the product. For example, the attributes of the product are “round head, flat heel, cowhide, plush and thick, short boots, soft sole”, etc., and the functions are “warm and non-slip”, etc.
(3) Determine the brand of the product, such as UGG, etc.
(4) Add some popular long-tail words such as “leisure, comfort” according to the user’s search habits.
(5) Select a product title template, and finally combine the keywords to form a product title, such as “UGG 2020 new velvet snow boots, non-slip soft-soled flat-heeled short boots for women, comfortable and warm.”