The product title refers to the title part of the product details page, which generally appears at the top of the user search results page and the product details page. After analyzing the keyword data, you can select appropriate keywords based on the keyword data and combine them into the product title.
The basic attributes of the product title include information such as product specifications, names, materials, categories and colors. The information should be complete, correct and true.
There are many basic attributes of products. When writing product titles, these attribute keywords should be integrated to increase the traffic of the store. The attributes that a good title should contain are the product name, the store name or brand name to which the product belongs, the nickname of the same product, the product price and the necessary description of the product.
(I) Product Name
The product name is the basic element of the product title.
(II) Store name or brand name to which the product belongs
Using the store name or brand name to which the product belongs helps to promote its own brand, leave an impression on customers, and is conducive to the establishment of the store brand.
(III) Nicknames of the same product
Sometimes the same product may have different names. In order to make it easier for buyers to find it, the nickname should be added.
(IV) Product price
For special sale products, adding the product price in the title can quickly attract buyers’ attention. For example, “xxx yuan! Low price discount!” “0 profit, xxx rush purchase!” etc. can make buyers feel affordable.
(V) Necessary description of the product
Some special types of products need to add some necessary explanatory information in the title, such as the form and quantity of the product. For example, various App membership recharge products need to explain the specific implementation method of the product.