The product title is as important as a person’s name. It is the first impression presented to others. When consumers are looking for the products they need among many search results, the title is the first factor to attract them. Consumers will only click on the title if they are interested in it or a word in the title attracts them. The main functions of product titles are as follows.
(I) Searched by consumers
No matter how good the copywriting on the product details page is or how good the product itself is, if the product wants to be seen by consumers, it must first be searched. The product title bears the heavy responsibility of making the product easier for consumers to search. Therefore, cross-border e-commerce copywriters should understand and analyze the keywords that consumers will search in detail, extract keywords that are searched frequently and effective, and add them to the title so that their products can be searched by consumers.
(II) Stimulate consumers’ desire to click
When consumers search for product information, they are presented with a series of products that meet their search needs. At this time, the product title plays a role in stimulating the desire to click and allowing the product to be browsed by consumers. Generally speaking, a good product title can attract consumers to click and increase store traffic.