Whether an article can be searched by search engines and clicked by readers depends largely on the keywords contained in the article title. Keywords guide the copywriting and are an indispensable part of the article.
Keywords are for search engines, that is, one or more words entered by users in the search input box. Through keywords, search engines can search for the results that users want.
With the rapid development of the Internet, more and more netizens like to search for content they are interested in through the Internet. In this case, the role of keywords is very important, because its ranking directly determines whether users can view your website, which also has a certain role in promoting the website’s transaction volume.
The content of keywords is very rich, such as product names, websites, services, brands or names, etc., which can be a combination of Chinese, English, numbers or letters, or a word, a phrase or a phrase. Commonly used keywords are mainly of the following types.
(I) Pan-keywords
Pan-keywords refer to words that are often searched in large quantities, usually representing an industry or a thing, such as real estate, clothing, computers, health products, furniture, mobile phones, cars, etc.
Pan-keywords are generally used for online marketing or advertising, especially for websites that earn advertising through traffic. However, the search coverage of pan-keywords is too large, and the ranking competition is also quite fierce. The search structure of some mainstream pan-keywords is almost calculated in tens of millions. For example, there are about 68,200,000 search results for “sweater” in Baidu search engine, and about 100,000,000 search results for “mobile phone” in Baidu search engine.
(II) Core keywords
Core keywords refer to the main keywords that can describe the core content of the website after keyword analysis. They are the keywords that the target customer group of the website’s products or services first respond to search.
(III) Related keywords
Related keywords are also called auxiliary keywords or extended keywords. They refer to keywords that have a certain degree of popularity and are relatively close to or related to the core keywords. Auxiliary keywords are mainly used to explain the core keywords accordingly, and are a supplement to the core keywords.
(IV) Long-tail keywords
Long-tail keywords are extensions of related keywords. They are not target keywords but can bring search traffic to the website, such as “how to buy a computer” and “which computer is better to buy”. Long-tail keywords generally exist in content pages, such as titles and content.