(I) Scene
The ending is more likely to impress people by incorporating scenes. When designing scenes at the end, the most important thing is to capture the right scenes – preferably scenes from the audience’s lives. Parenting copywriting can describe scenes of mothers and children together; office software copywriting can describe scenes of workplace rookies working overtime to make PPTs; and so on. For example:
Don’t just read the above PPT skills without practicing them. Otherwise, you will need to work overtime to complete a problem that can be solved with 3 shortcut keys. At one or two o’clock in the morning, everyone is sleeping soundly, but you are alone in an empty office making PPTs. Why bother?
(II) Golden Sentences
Articles with high forwarding rates usually have golden sentences at the end to add the finishing touch. Since golden sentences can help the audience understand the core of the article and resonate with the audience, articles with golden sentences at the end are more likely to be forwarded by readers. Commonly used golden sentences are divided into two types: famous quotes and original experiences. For example:
Marie Curie said: “What you get on the shortcut road will never be surprising. When you get hurt by experience and tricks, you will know: on the road to fame, it is not sweat but blood that flows; their names are written not with pens but with lives.”
(III) Asking questions
Asking questions at the end, on the one hand, is more powerful than positive statements, and can lead the audience to think; on the other hand, after asking questions at the end, you can initiate interaction and enhance the audience’s sense of participation. For example:
Come on, in today’s message area, tell us what you have done or experienced in the past that made you less fragile?