Credit is like a piece of white paper. Once it is crumpled, it will never become smooth no matter how hard you try. In the Chinese business society, integrity is important, but foreigners pay more attention to the spirit of contract, which is commonly known as the contract. With a contract, the responsibilities and interests…
Advertising on Facebook has always been a research direction for cross-border e-commerce. A comparison of referral sources from BuzzFeed, a well-known American news aggregation website known as the “media industry disruptor”, shows that in 2012, the news referral sources of Google and Facebook were comparable; but by 2013, Facebook had far surpassed Google and became…
SNS (Social Networking Services) refers specifically to Internet application services that help people build social networks. SNS marketing is a marketing method that has emerged with the development of Internet communities. SNS marketing is a marketing method based on the six-dimensional theory that uses the sharing and sharing functions of SNS websites. Through viral communication,…
In cross-border transactions, most sellers use logistics methods such as registered postal parcels and various dedicated E-mail packages. This type of logistics method does not have a promised delivery date, so sellers often receive questions such as “Where is my order” and “I haven’t received my order”. Postal parcels generally have the following common statuses.…
There are two main ways to evaluate the effectiveness of social media communication: quantitative evaluation and qualitative evaluation. 1. Quantitative evaluation The quantitative evaluation indicators of social media communication effectiveness mainly include the following items. (1) Exposure times: refers to the total number of posts, readings (clicks), reposts, replies and other general content data. (2)…
Email marketing has always been favored by cross-border e-commerce due to its low cost and good effect. Even large e-commerce companies are unwilling to let go of this marketing treasure. The following will share a successful case of email marketing. The first step of email marketing is to get customers to subscribe to your emails.…
Ever since the advent of the Internet, emails have been around us, especially in foreign countries, where emails are widely used. However, there are very few people who can correctly conduct marketing activities through emails. Generally speaking, the most commonly used email marketing method is direct advertising. However, incorrect cognition and application will cause many…