Email marketing has always been favored by cross-border e-commerce due to its low cost and good effect. Even large e-commerce companies are unwilling to let go of this marketing treasure. The following will share a successful case of email marketing.
The first step of email marketing is to get customers to subscribe to your emails. So, how to attract customers to subscribe? Let’s take Dalong.com as an example. At the beginning of the subscription, Dalong.com provided two major discounts to customers: First, new users purchase special offers. People will not take the initiative to pay attention to or subscribe to new things for free. Even if the copywriting is well planned, it is inevitable to laugh it off to a large extent. But what if some paid activities are added? Taking advantage of people’s psychology of liking to take advantage of small bargains, providing a certain amount of purchase discounts is the first step to the success of Dalong.com.
When users decide to subscribe, pay attention and browse, they will show a certain desire to shop. At this time, the second obstacle comes again-how to play? People always have three points of reservation for unknown things. In order to capture customers, Dalong.com chooses to set up a purchase navigation, allowing the website to take customers to play, which greatly reduces the trouble of first-time unfamiliarity and increases the possibility of immediate purchase.
Getting a subscription is just the beginning. Dalong.com will also regularly send greetings and special discounts to subscribed customers to constantly attract and retain customers, making them feel that they are being paid attention to and valued, stimulating the nerves of users within a certain period of time, and branding them with the mark of Dalong.com, which is enough to win back quite a number of old customers.