SNS (Social Networking Services) refers specifically to Internet application services that help people build social networks. SNS marketing is a marketing method that has emerged with the development of Internet communities. SNS marketing is a marketing method based on the six-dimensional theory that uses the sharing and sharing functions of SNS websites. Through viral communication, your products can be known by many people. As long as you are well prepared, you can spread your products from one circle to another on all SNS websites.
Advantages of SNS
SNS marketing can meet the different marketing strategies of enterprises, effectively reduce the marketing costs of enterprises, and achieve precision marketing for target users. In general, SNS marketing is a marketing method that truly meets the needs of Internet users, especially for cross-border e-commerce. Cross-border e-commerce can promote to users through the free SNS network, shape corporate image and product promotion, and accurately push products according to user habits, thereby saving companies a lot of advertising expenses.
SNS conforms to the current Internet trend, which is specifically reflected in the following two aspects.
(1) External environment: the new information ecological environment created by the Web2.0 era.
In the Web 2.0 era, Internet users can publish their personal information in a fairly large autonomous space without being constrained by traditional closed portals. The initiative of information production and dissemination has returned to the public to a certain extent. The content diversity, interactive convenience and personalized customization of information dissemination have been greatly enhanced. The individual-centered Web 2.0 application has broken away from the control of a few business elites. Self-media has promoted the rapid rise of the grassroots class and promoted the development of the Internet in the direction of affinity and openness, showing a new communication ecology.
(2) Theoretical support.
① Six degrees of separation theory. The theoretical model of SNS websites is the six degrees of separation theory created by Stanley Milgram (1933-1984), a famous psychology professor at Harvard University, in 1967. The core idea of the theory is: the number of people between you and any stranger will not exceed 6, that is, you can get to know any stranger through at most 6 people. According to the six degrees of separation theory, each individual’s social circle continues to expand and finally becomes a large network. This is the early understanding of social networks. Later, some people created Internet services for social networks based on this theory, and expanded network social interaction through acquaintances of acquaintances.
② Theory of the subjective self and the objective self. When studying people’s self-awareness and introspective activities, American scholar Mead discovered that the self can be decomposed into two aspects that are interconnected and interact with each other. On the one hand, there is the subjective self as the subject of will and behavior, which is specifically manifested through the individual’s behavior and reaction to things; on the other hand, there is the objective self as the representative of others’ social evaluation and social expectations, which is the embodiment of the social relationship of self-consciousness. People’s thinking introspection activities are a two-way interactive communication process between the subjective self and the objective self. According to this theory, it can be explained that people live under the judgment of others to a large extent. People are eager to know the objective self and to be affirmed by others, and SNS websites provide people with such opportunities.