(I) Scene The ending is more likely to impress people by incorporating scenes. When designing scenes at the end, the most important thing is to capture the right scenes – preferably scenes from the audience’s lives. Parenting copywriting can describe scenes of mothers and children together; office software copywriting can describe scenes of workplace rookies…
Cross-border e-commerce copywriting has marketing purposes. It is good to make the audience interested in reading a copywriting, but the real goal is to stimulate the audience through the copywriting and make them respond as expected by the merchant after reading it. Some people will be happy to promote interesting articles, thus achieving the purpose…
After designing the other parts of the cross-border e-commerce copywriting, the main text writing does not need to be too complicated. When writing, convey the ideas of the copywriting in the most understandable way, pay attention to the logic of the writing, and most importantly, make it understandable to the audience. (I) Direct style The…
Whether it is the title of the website’s internal page, the title of the online promotion copy, or the title of the marketing soft copy, these copy titles serving cross-border e-commerce are crucial and are the primary factors affecting the conversion rate. Therefore, in order to write attractive cross-border e-commerce copy titles, you should also…
After determining the purpose and theme of copywriting, you can choose a suitable expression method to create copywriting according to the direction of copywriting creation. The purpose of copywriting is to create product or brand value through the transmission of information. Therefore, the final effect of the copywriting should enable consumers to have a new…
There are many contents in the details page. Only by understanding and being familiar with the framework of the product details page can we better plan the pattern of each section and fill in the information that needs to be displayed. Picture-based Clear and intuitive pictures can clearly show the characteristics of the product. They…
(I) Combining the real and the fake “Real” means that the product information description on the product details page must be consistent with the actual situation, especially the detailed description of the product, the material and specifications and other basic information, which must be true and credible, and cannot be exaggerated, concealed or falsified. “Fake”…
After clarifying the purpose of copywriting and expanding creative thinking, many copywriters began to write directly, but the effect of doing so was not ideal. The purpose of copywriting is only a direction of copywriting, which is used to help copywriters conceive copywriting. However, if there is no clear copywriting theme, and the copywriting content…
Creative thinking methods are often needed in e-commerce copywriting, including divergent thinking, convergent thinking, lateral thinking, reverse thinking and other creative thinking expansion methods. Through these methods, copywriters can expand their creative production capabilities and write creative copywriting that is clear and better integrated to attract more consumers’ attention and thus obtain greater benefits. Divergent…
In the Internet age, users have the initiative to browse information. When faced with a large amount of information push, they usually only choose topics that interest them. For a copy, the effect achieved by the same text and different titles can be several times different. Therefore, it is very important for cross-border e-commerce copywriting…