There are many contents in the details page. Only by understanding and being familiar with the framework of the product details page can we better plan the pattern of each section and fill in the information that needs to be displayed.
Picture-based
Clear and intuitive pictures can clearly show the characteristics of the product. They are crucial elements in the product details page. Together with text, they constitute the content of the product details page.
1. Focus picture
The focus picture should be placed in the most conspicuous position of the product details page (usually above). Promoting the products in the store by highlighting the focus picture will make the products have strong appeal, more likely to attract consumers’ attention, and let them click to view.
2. Overall picture and detailed picture of the product
The overall picture refers to a picture that can show the whole picture of the product, preferably a picture with different angles and colors that can perfectly show the product information. The detailed picture of the product refers to a picture that shows the local characteristics of the product, which is mainly divided into style details, workmanship details, fabric details, auxiliary material details and internal details.
3. Scene picture
The scene picture refers to a real picture or a picture taken in a built scene. This type of picture can make the product no longer monotonous, present it in front of consumers in a way full of life, and give consumers a good visual experience. For daily necessities such as clothing, shoes, and bags, it is best to provide scene pictures.
4. Consumer perception picture
The consumer perception picture refers to the consumer’s feelings after using the product, presented in the form of pictures on the product details page. This method can not only provide a reference for consumers, but also is an effective way to indirectly prove the value of the product.