Stories are a type of narrative writing that uses language art to reflect life and express thoughts and feelings. Stories should either have profound meanings, typical characters, or touching plots, or see the big picture from the small. In short, they should leave a deep impression on the audience, and should not be bland and…
A complete story structure helps to better narrate the story, but it does not mean that the story is excellent. To write a good brand culture story, you can refer to the following four aspects. (I) Choose a complex context Context is the language environment. In a narrow sense, the language environment mainly refers to…
After determining the specific way of writing, the copywriter can start writing the copy, which mainly includes two parts: title writing and body writing. The title is the first impression of the consumer on the copy, which can quickly attract consumers to be interested in the content of the promotion and continue to read other…
Many novice copywriters of cross-border e-commerce may fall into such a misunderstanding: the product details page is simply to put a few product pictures, and then add some parameter tables or simple introductions, and finally put a 5-star praise. This idea is actually wrong. In order to make an excellent product details page copy, you…
The purpose of writing cross-border e-commerce copywriting is to convey the benefits of the product in the “most easily understood way”. After attracting and guiding through the title and the beginning, the body of the copywriting needs to describe the product in detail. Of course, there are many ways to describe, and the techniques are…
Since consumers cannot touch the physical goods through e-commerce platforms, product details pages have emerged as a way to display product information. In the product details page, merchants can use various forms of text, pictures, videos, etc. to display product information as detailed as possible to introduce products, establish store image, stimulate consumers’ shopping desire,…
No matter how excellent the main body of the copy is, or how outstanding the product it introduces is, if the title of the copy cannot attract the attention of consumers, the promotion will not be successful. A title that can attract attention is the key factor for the success of cross-border e-commerce marketing. (I)…
When you are attracted by the title but find that the beginning is mediocre, you will feel cheated and exit the current page. So, how can you write a wonderful beginning to retain the audience? (I) Get straight to the point Getting straight to the point means being straightforward, getting straight to the point, not…
The beginning of a cross-border e-commerce copy has a connecting role. On the one hand, the beginning should echo the title, otherwise it will give the audience the impression that the text is “irrelevant”; on the other hand, the beginning needs to guide the audience to read the following text. A good beginning is half…
Brand copywriting is written for corporate brand culture, and is used to establish corporate image, promote corporate brand, and promote product sales. Brand culture is actually a kind of cultural packaging, which is to give the brand a profound and rich cultural connotation, establish a distinct brand positioning, and make full use of various efficient…