After determining the specific way of writing, the copywriter can start writing the copy, which mainly includes two parts: title writing and body writing. The title is the first impression of the consumer on the copy, which can quickly attract consumers to be interested in the content of the promotion and continue to read other content; the body is a supplement and explanation of the title, and is the main way for consumers to fully understand the promotion information. The two complement each other and constitute the final impression of consumers on the goods or services. When the copywriter writes, whether before, during or after writing, he needs to conceive the content of the copy according to a certain logic to improve the content of the copy and make the expression of the copy more outstanding. Generally speaking, it can be considered from the aspects of content, structure, style, coordination and writing skills.
Content: The logical relationship of the specific content of the copywriting should be clear and highlight the purpose and theme of the copywriting.
Structure: The connection between the title and the body of the copy should be close, the structure of the body should be reasonable, and the advertising content should be reflected in a way that consumers can accept.
Style: The writing style of the copy should be consistent with the reading habits of consumers, and the words should fit the core theme.
Coordination: The content of the copy must meet the requirements of the final publishing platform. Different forms of expression such as articles, videos, and pictures have different characteristics, and they should be analyzed according to the specific situation.
Writing skills: Certain writing skills can be used in the copy to increase the readability of the copy, but remember not to use them frequently, so as not to ignore the information that the copy needs to convey because of the emphasis on writing skills.
Considering the above perspectives, modifying and improving the content of the copy can not only improve the writing level of the copywriter, but also enhance the attractiveness of the copy to consumers.