(i) Keyword stacking Although keyword stacking in the title can make the published products eye-catching or enable buyers to search for more products published by the seller, the abuse of words unrelated to the product in the product title is an act that disrupts the normal operation order of Taobao. For example, the title of…
A vivid brand story can bring consumers a deep sense of identity. It is an important way to resonate with consumers, spread corporate culture, and shape brand image. Brand stories follow the writing principle of “concept storytelling, story conceptization”. They are real stories that contain certain concepts and can trigger people’s thinking. They can be…
Soft article writing is different from literary creation, news writing or official document writing; soft article writing is not just about simply placing your own advertisement in the article, but requires readers to actively implant it and actively promote you, so that you can realize the value of soft articles. Soft article writing can draw…
To write a good news article, you must have both “spirit and form”. If you want to write this kind of article quickly, you must be fully familiar with the format layout and content arrangement: from the content point of view, the article should be packaged as a standard news article as much as possible;…
Behind each soft article is its own unique scene. We set a beautiful scene that matches the product, and then integrate the product into the scene. This method can greatly increase the readability of the soft article. Just like taking a photo, the color and scenery that match the character’s style can greatly add points…
(I) Basic framework of soft copywriting As long as the soft copywriting is attractive enough and the more detailed the introduction is, the more potential customers and agents will understand. However, the advantages of the product should still be introduced. The basic framework of a soft copywriting includes the following aspects. 1. Title 2. Utilize…
Soft article marketing refers to the text mode and oral communication that uses specific conceptual appeals to make consumers enter the “thinking circle” set by the company in a way of presenting facts and reasoning, and quickly achieves product sales through powerful targeted psychological attacks, such as news, third-party comments, interviews, interviews, and word of…
Recently, several merchants reported that they were identified by the Amazon system and their accounts were restricted because they contacted customers to delete or modify negative reviews. Although the accounts were finally restored after appeals, this also leaves us to think: How should we deal with negative reviews from customers? For the Amazon platform, as…
According to market research firm eMarketer, as of July 2018, Amazon generated 49.1% of total online retail sales in the United States, accounting for 5% of total retail sales in the United States. This is a very impressive number, and it shows no signs of stopping growth in the short term. However, Amazon’s amazing growth…
There are two benefits of export tax rebate. One is to meet the seller’s capital utilization, and the other is to achieve a system of cross-border e-commerce financial and tax compliance through export tax rebate. Cross-border e-commerce sellers do export tax rebates, one is based on the seller’s actual operating conditions, and whether the seller’s…