Behind each soft article is its own unique scene. We set a beautiful scene that matches the product, and then integrate the product into the scene. This method can greatly increase the readability of the soft article. Just like taking a photo, the color and scenery that match the character’s style can greatly add points to taking more beautiful photos. When constructing a scene for a soft article, you can grasp it from the following seven directions.
(I) Suspense scene
Setting up suspense is a creative method that makes full use of the reader’s concern and expectation for the article and the story plot, deliberately setting up mysteries, and attracting readers to read on. Suspense not only refers to the ending of a story, but also sets up suspense when creating soft articles. It is more manifested as an effort to create abnormal actions and behaviors, including abnormal consciousness and discovery.
(II) Story scene
Stories are the oldest way for humans to impart knowledge. Many people grew up listening to stories. Among many books, storybooks are also the most popular books for most children. A good story is not only lighthearted, humorous and profound, but also allows people to learn a lot of knowledge from it and deepen the impression of the product.
(III) Emotional scene
People are emotional animals. Emotional soft text scene is to use this characteristic of people to write soft text. As long as we can find the emotional line connected to the product, and this emotional line is enough to impress the audience and resonate with the audience’s emotions, then it is particularly easy for us to write such soft text.
(IV) Threatening scene
Everyone is afraid of something. The threatening scene is to use this side of people to exaggerate such fear, and then let users realize the seriousness of the matter, and finally launch products to help customers solve this difficulty. This form of soft text makes users impressed with the product.
(V) Promotional scene
Promotional scenes are also the situations we encounter more often when writing soft texts. This type of soft article is either used directly in conjunction with promotions, or uses “buyers” to create a situation where goods are in short supply. It uses people’s “comparative psychology” or creates a “scarce atmosphere” or uses “free strategies” to make people want to buy.
(Six) News-style scene
The news-style soft article scene is the most basic form of soft article. Its focus is on finding news points in the company. The key to this news point is to highlight the word “new”. The event mentioned should be new or relatively rare, such as the establishment of a company, the launch of new products, large-scale activities, etc., and then present this event in the form of “news style”.
(Seven) Temptation scene
The temptation scene is to attract consumers by catering to their preferences, and then promote products. For example, there is a general idea that taking advantage is like getting a benefit, so we can take advantage of this psychology of people. For example, when shopping in supermarkets, people can’t help but want to learn about the promotions such as “buy one get one free”, “buy a few get a few free”, and “buy something get something free”. In addition, many e-commerce companies use discounts as a marketing tool to promote their stores during festivals. When consumers see discounts, they pay attention to them, and merchants also open up the market.